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REAL GEEKS UNIVERSITY
April's Tips of the Week
Explore these quick, actionable insights from industry experts and top users on Optimizing Your Real Geeks Website for Maximum Lead Conversion and Standout Branding!
Want to improve your SEO and generate more leads with your Real Geeks website? In this video, you'll learn how to create powerful area and content pages that boost your visibility on Google. Bob McCranie shares why it's smart to build pages for every city in your MLS—not just the ones you serve directly—and how Real Geeks makes this easy with customizable SEO options and the Anna template. You'll also see how using a sidebar with detailed city-specific searches (like price ranges, pools, or new construction) creates valuable, helpful content that Google loves. Plus, there's insight into how IDX fields vary by MLS and what to do if something’s missing. If you're ready to take your real estate website to the next level with hyperlocal SEO, this one’s for you.
Want a real estate bio that actually sounds like you—and attracts the right clients? In this video, Coach Scott shares a simple 3-step framework to use AI effectively and write a standout agent bio:
1. Give AI a Role – Tell it to act as an expert real estate bio writer.
2. Share Your Details – Include your market, experience, and ideal clients.
3. Let AI Ask You Questions – Treat it like a Q&A session to refine your story.
Bonus tip for Real Geeks users: Use the Agent Detail template to showcase your new bio, headshot, reviews, and contact info—all while capturing leads. (See details on Agent Detail pages here!)
Your bio is your real estate resume. Let’s make it work for you!
Struggling to get leads from your real estate website? It might be your content pages—or lack of them. In this video, Dustin from Manor Realty shares how he’s created over 12,000 hyperlocal pages to drive serious SEO and lead generation.
He breaks down his “spider web” strategy, starting with a strong homepage and branching out to detailed landing pages for cities, neighborhoods, school districts, and even specific subdivisions. These long-tail SEO pages help you rank for niche searches like “Lexington NC Country Club Homes for Sale,” attracting buyers who already know what they want.
From this Tip of the Week, you’ll learn:
1. Why hyperlocal content boosts both long-tail and short-tail SEO
2. How to structure URLs and page titles for maximum visibility
3. How to make sure visitors can actually search homes within each page
If you want your site to generate more leads, this is a strategy worth copying.
Want to convert more leads through your real estate website? Here are four must-have features to boost engagement and generate quality buyers and sellers:
1. Home Value Widget – A “What’s My Home Worth?” tool is essential for capturing seller leads and attracting serious buyers researching home values.
2. Well-Developed Sidebar – Include links to city guides, neighborhood pages, and FAQs to keep visitors engaged and on your site longer.
3. Featured Listings – Showcase top and new listings with professional photos to immediately capture visitors’ interest and prevent them from bouncing.
4. High-Quality Visuals – Invest in professional photos and videos to establish credibility, showcase expertise, and create a stronger connection with potential clients.
Implement these elements, and you’ll increase your website’s conversion potential!