Open houses aren't just a buyer strategy — Eric Sachs makes the case that they're one of the best tools for generating listing leads, too. The key is having a system behind them. His go-to move: a postcard that speaks directly to neighbors, inviting them to see what homes on their street are actually selling for. That curiosity-driven hook pulls in homeowners who may be thinking about selling — turning a single open house into a listing lead opportunity before anyone even walks through the door.

Want to know how AI search sees you? Bob McCranie's tip is simple: Google yourself, then switch to AI Mode. Instead of a list of links, you'll see exactly which sites AI is pulling from to build its picture of you — your Real Geeks site, LinkedIn, Zillow, Realtor.com, your brokerage page, and anywhere else your name shows up consistently. The more those sources agree on who you are and what you do, the more credible you look to AI. If your information is scattered, incomplete, or missing from key platforms, AI has less to work with — and may skip you altogether. A quick AI Mode search tells you where you stand and where to focus.

Not all leads are created equal — and Geek Verified Leads is how you know which ones gave you a real phone number. Chuck Richards walks through how the feature works: when a new lead registers on your site, they get a taste of your content, then hit a prompt to verify their number before accessing more photos, the mortgage calculator, and other tools. They enter a code sent by text, and once verified, that lead gets a blue checkmark in your system. Unverified leads show a gray lock and stay restricted until they complete the step. It's a built-in incentive that filters out bad numbers before they ever hit your pipeline — so when you see that blue check, you know it's worth the call.

Your website and social content should lead with what buyers and sellers actually care about — not just your listings. Erin Alls shares how she built her local presence in Marina Del Rey by blogging about neighborhood life: farmers markets, local events, what it's actually like to live there. That content went into Instagram Stories, driving traffic back to her site, where smart sidebar placement put her listings right next to the local info people came to read. The strategy is simple: give people something useful, and they'll stick around long enough to find what you're selling. When your site is built around the consumer first, the lead generation follows naturally.