In this video, Dustin Owens tackles one of the most common client statements agents hear: “We’re interviewing a few other agents.” Instead of panicking, Dustin explains why this is actually an opportunity—not an objection—because it means the door is still open. The key is to stay calm, avoid sounding like every other agent, and reframe the conversation by asking what matters most to the client in their decision. Dustin emphasizes confidence, creativity, and memorable responses over generic claims like “I’m full-time” or “I know the market.” He shares examples of unique value statements, such as previewing homes to save clients time or starting every listing with a clear strategy. Finally, he suggests flipping the script with questions like “What do you hope your next agent does differently?” and ending on a classy, no-pressure note that builds trust. Dustin’s advice: Don’t fight the comparison—outclass it.

In this week’s tip, Bob McCrainie emphasizes the importance of building a strong brand and aligning your strategies and tactics with that brand, rather than jumping from one random marketing idea to another. Bob explains that your brand is your unique value—why clients should choose you—and once that’s clear, strategies and tactics should support it. For example, after defining his brand as “a highly educated broker,” Bob develops strategies like targeting first-time buyers or relocation clients, and then layers on tactics such as building optimized Real Geeks pages and creating niche searches for specific property features. He also shares practical advice for expanding your website content, such as creating pages for different cities and property types, which boosts SEO and attracts more leads. By focusing on brand first and aligning strategies and tactics, Bob shows how agents can stop “throwing spaghetti at the wall” and instead create a system that drives consistent, qualified leads.

In this week’s tip, Todd Tramonte shares how to intentionally build local relationships that generate repeat and referral business. He encourages agents to lean into the activities they already enjoy—whether that’s sports, volunteering, coffee meetups, or community events—but to do them with subtle reminders of their real estate role. Small cues like using an email signature or mentioning a closing keep you top-of-mind without being pushy. Tom suggests adding at least one new contact to your database each week and working toward becoming a “local celebrity” whose name sparks recognition and trust. By giving first, showing up consistently, and adding value to your community, agents can create lasting connections that naturally turn into business opportunities.

In this week’s tip, Coach Scott Bergmann tackles a major pain point: leads ghosting after the first text. He explains that the problem often isn’t the lead—it’s the message. Scott shares how most agents send texts that are too long, too formal, or too invasive, and offers a better approach: keep it casual, simple, and easy to respond to in five seconds or less. He walks through examples like asking, “Is this a good number to text you on?” to open the conversation naturally and build trust. Each text should have a clear purpose—aimed at gathering key profile info like timeframe and whether the lead currently rents or owns. When your texts are intentional and easy to answer, you not only get replies—you move closer to conversion.