In this week’s tip, Brendan Bartic breaks down how to handle one of the most common and intimidating seller objections: “Why should I list with you instead of the top agent in my neighborhood?” Brendan explains that the key is not to rattle off your resume, awards, or years in the business—instead, the secret is to stop selling yourself and start selling a program. He shares the exact script and strategy behind his branded “Sold in 65” listing system, which focuses on solving specific seller problems like avoiding open houses, getting sold fast, and earning over-market value. Brendan walks through how to build your own branded system by naming your program, defining 2–3 clear seller pain points, and creating a simple process to solve them. By shifting the conversation from comparison to solution, you’ll gain instant credibility and confidently convert more listing appointments.

In this week’s tip, Todd Tramonte dives into how to effectively convert online leads into appointments using three simple but powerful strategies. First, he shares the importance of seeding ACE—that’s authority, celebrity, and expertise—into your conversations subtly, rather than bragging. It’s about building credibility through storytelling and natural mentions of your experience. Next, he encourages agents to become contrarian leaders by saying things that break the expected narrative. For example, instead of echoing negative headlines, offer a different—and often more optimistic—perspective that captures attention and builds trust. Lastly, Todd reveals a tactic that’s working especially well for his team right now: texting to book appointments. Instead of just using texts to prospect, they’re using replies to follow up and set short calls, creating more meaningful conversations that lead to more clients.

In this week’s tip, Dustin Owens of Mantle Realty tackles five of the most common buyer objections and shares how to respond without sounding robotic or pushy. From “We’re just looking” to “We’re waiting on rates,” Dustin emphasizes empathy, reframing, and offering real value. He suggests meeting buyers where they are—setting up helpful alerts instead of hard-selling, and staying top-of-mind with low-pressure, human responses. Whether it’s a client with a past bad agent experience or one who needs to sell first, Dustin shows how to build trust through casual conversations and clarity—not canned scripts. These approaches turn objections into opportunities and lay the groundwork for lasting relationships.

In this week’s tip, Dustin Owens from Mantle Real Estate explains why skipping the buyer consultation is a costly mistake. A proper consult isn’t just about collecting details—it’s about positioning yourself as the guide and setting the tone for a smooth, professional experience. Dustin breaks down how to shift from order-taker to trusted advisor by asking deeper questions, setting expectations for the full buying process, and educating clients upfront about costs, timelines, and common pitfalls. Whether you meet in person or on Zoom, the buyer consult helps filter out window shoppers, builds trust early, and lays the foundation for stronger offers and long-term loyalty. If you want clients to follow your lead, it starts here.