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REAL GEEKS UNIVERSITY

June's Tips of the Week


Explore these quick, actionable insights from industry experts and top users on Nurturing Leads with Email and Texting Excellence!

Lead Nurture


Tip of the Week from Dustin Owens

In this week’s tip, Dustin Owens from Mantle Realty shares how to turn “we’re just browsing” leads into real conversations—without sounding pushy or salesy. Instead of jumping straight into offers to pre-approve or tour homes, Dustin recommends meeting the lead where they are with casual, helpful messaging. By asking simple questions like “What kind of homes are catching your eye lately?” and offering a tailored search that filters out the junk, you shift from sales mode to service mode. Once they respond, keep the conversation light with texts, voice memos, or video messages—bonus points for adding a little humor. The goal isn’t pressure, it’s presence. And when the timing feels right, invite them to a low-key 15-minute call to help narrow things down. Dustin’s approach is all about building trust, staying human, and letting value lead the way.

Tip of the Week from Stacy Zellner

In this video, Stacy shares how she grew her real estate business from scratch by consistently hosting open houses every weekend and working her network to build strong relationships and referrals. Stacy credits much of her success to spending extra time educating her buyers, running different financial scenarios, and finding creative solutions that made clients feel comfortable and informed. Even when she didn’t have active deals, Stacy stayed busy by offering to show lease listings—knowing those renters often become future buyers—and by always finding ways to stay in front of potential clients. Beyond her local efforts, Stacy also runs targeted Google Ads in other markets where buyers are relocating from, combining her hustle with strategic marketing and a focus on delivering valuable, relevant information to build long-term trust.

Tip of the Week from Scott Bergmann

In this video, you’ll learn a simple three-step approach to handle the common “we’re waiting for rates to drop” objection. Instead of pushing buyers, focus on educating them. First, ask what monthly payment they’re comfortable with. Next, reverse-engineer a realistic price range using their proceeds and budget—use your Real Geeks mortgage calculator if needed. Finally, set up a personalized listing alert in Real Geeks based on that range. This shifts you from salesperson to trusted advisor and helps buyers see what’s possible now, even with higher rates.

Tip of the Week from Dustin Owens

In this video, Dustin from Mantle Realty walks you through how to quickly build a custom email and text workflow in Real Geeks using ChatGPT—perfect for agents who feel stuck staring at a blinking cursor. Instead of defaulting to generic drip campaigns, Dustin shows how to prompt ChatGPT to create a personalized 14-day follow-up sequence tailored to buyers or sellers coming in from a property landing page. He shares how to include details like merge fields (client name, property address), value-driven messaging, a casual but knowledgeable tone, specific timing for each step, and even options to embed your own videos. The result? A ready-to-copy campaign you can drop straight into Real Geeks and start using today. If you’ve been wanting to improve your follow-up game without spending hours writing content, this tutorial will save you serious time.

Tip of the Week from Susie Ellis

In this video, a top-producing agent in the second home market shares strategies that are actually driving results. With sellers holding onto low interest rates, good inventory is limited—so open houses have become a key lead gen tool. The secret? Promote the open house at least a week in advance using targeted Facebook ads and BombBomb emails through Real Geeks. Last-minute planning doesn’t work in second home areas where buyers need time to travel. To stand out, she invests in high-quality ads from a pro and skips generic templates or on-camera pitches. Meanwhile, re-engaging past leads is a daily priority—not a once-a-week task. The advice is clear: make real estate your full-time focus. Call daily, meet buyers at open houses, follow up with expireds, and put in six solid hours of work each day if you want to see serious income. No shortcuts—just consistent, quality effort.