If your emails aren't getting opened, the subject line is probably where things go wrong. Greg Harrelson walks through what actually moves the needle: keep it local, keep it specific, and keep it out of the spam filter. Words like "free" are a red flag to email systems and to the people reading them. A subject line that mentions a real market, a real address, or the recipient's name by contrast feels personal and relevant — and relevant emails get opened. The bigger point is that one subject line sent to your entire database doesn't work anymore. Segmenting your list so the right message hits the right person is the only way to consistently improve your open rates.

Messaging a lead ten days in a row doesn't show persistence — it trains them to ignore you. Dale Archdekin's alternative is a deliberate seven-day cycle built around that insight. Three days of calls, texts, and emails, followed by two days of complete silence to let the pattern reset, then two more days of outreach. The quiet stretch is intentional: you want the lead to forget they were ignoring you, not get better at it. If they don't respond after the full seven days, Dale moves on. It's a focused burst of real effort with a clean exit — not an endless drip that conditions leads to tune you out.