← Tip of the Week
REAL GEEKS UNIVERSITY
November Tips of the Week
Explore these quick, actionable insights from industry experts and top users on doing a business Year-End Review & Planning for Next Year's Success
In this week’s tip, Dustin Owens explains how to move from simply setting goals to actually protecting and sustaining them. Dustin highlights that goals don’t fail from lack of discipline—they fail because agents don’t guard their time, environment, or mindset. He introduces three guardrails: shaping your environment to support who you’re becoming, using simple triggers (“when I do X, then I do Y”) to maintain momentum, and upgrading your identity so your actions match the story you believe about yourself. Dustin also warns about “the dip,” the point where motivation fades and most agents quit, and teaches that visibility keeps goals alive—your goals must be somewhere you see, not buried in a notebook. He encourages creating a simple one-page “vision snapshot,” posting it where it stays front-of-mind, and doing quarterly resets to stay aligned and adaptable. By protecting your goals, keeping them visible, and reviewing them every 90 days, you give them the guardrails they need to stick.
In this week’s tip, Dustin Owens builds on last week’s goal-setting exercise by introducing Jon Acuff’s “Three F’s”—Fun, Finish, and Frequency—to help agents lock in their quarterly goals. Dustin explains that fun is about energy, not silliness, and encourages agents to make each goal something they actually look forward to. Finish means defining exactly what “done” looks like so goals become measurable and motivating rather than vague. And frequency is the consistency needed to make progress real, whether that’s daily prospecting, weekly videos, or regular email campaigns. By assigning each of your top goals a Fun, Finish, and Frequency, you turn them from ideas into actionable commitments. Next week, Dustin will dive into building systems to make progress automatic.
In this week’s tip, Dustin Owens from Mantle Realty kicks off a four-part series to help agents plan their best year ever in 2026. He encourages agents to start by reflecting on what worked and what didn’t over the past year, identifying where their time was best spent. Dustin challenges viewers to redefine what success really means to them and create a “keep doing” and “stop doing” list to clarify priorities. From there, he suggests writing down goals for 2026 — both personal and professional — and labeling them as easy, medium, or hard, then breaking them into smaller, quarterly steps. By focusing on what drives results, sparks excitement, and even feels a little intimidating, agents can set a clear direction for the year ahead.
In this week’s tip, John Madron shares the importance of reconnecting with your “why” in real estate and staying grounded in gratitude. He encourages agents to take time to write down the reasons they’re in this business — whether it’s financial freedom, helping others, or building a better lifestyle — and to revisit that list when challenges arise. John also highlights how recent industry changes create an opportunity to clearly communicate your value to clients, showing them exactly why you’re worth your commission. Finally, he challenges agents to adopt a daily gratitude practice: each morning, write down three things you’re thankful for and one great thing from the previous day. This simple routine can help shift your mindset, keep you motivated, and bring positive energy into both your business and life.
