In this week’s tip, Real Geeks highlights how easy it is to use video messaging inside your CRM to build stronger connections with leads. From the Inbox tab, you can record a new video or upload a pre-recorded one, then send it directly through email or from a lead’s detail page. You can also include videos in eBlasts to reach a larger audience or add them to your automated drip messages—perfect for market updates, new listings, or welcome messages. And for an even faster touchpoint, videos can be shared through text messages by clicking the camera icon in your conversation box. Whether it’s one-to-one outreach or bulk communication, Real Geeks makes it simple to personalize your follow-up with video and create a bigger impact on your business.

In this week’s tip, Kory Prince shares how using personalized video messages can dramatically increase response rates from leads. He explains that instead of relying solely on calls, emails, and texts, agents should use Real Geeks’ built-in video recording tool to create short, customized videos for high-value or highly engaged leads. Kory’s simple but powerful strategy involves holding up a piece of paper with the lead’s name at the start of the video to grab their attention, then referencing a property they’ve viewed multiple times. He attaches exclusive documents like the title search or property disclosure to add extra value and encourages the lead to reply for more. Kory notes that sending about 25 of these personalized videos per day helped him get significantly more responses and build stronger rapport—even with people who weren’t ready to buy yet. His advice: start implementing this today, and you’ll see better results tomorrow.

In this week’s tip, Susie Ellis emphasizes the importance of keeping the focus on the client—not the agent—when it comes to real estate marketing and video content. Susie shares her plan to use personalized videos in her lead follow-up process, starting with a friendly team introduction video on the signup page and a warm welcome video that guides new leads on how to use the website. Her goal is to make visitors feel comfortable browsing without pressure, knowing that curiosity often turns into a sale over time. Susie also highlights how video consistently outperforms photos in engagement, but she cautions agents against making themselves the star of the show. Instead, she believes agents should act as facilitators, showcasing the property and helping clients imagine themselves living there. Her message serves as a reminder that effective marketing isn’t about promoting the agent’s lifestyle—it’s about connecting people to the homes they want.

In this week’s tip, Dustin Owens shares how to create real estate videos that actually capture attention instead of blending in with the endless stream of generic “just listed” posts. He challenges agents to ditch scripted, robotic content and focus on videos that feel real, human, and memorable. Dustin walks through five creative video ideas: introducing yourself to your audience (“put a face to a name”), sharing funny and honest client testimonials, showcasing your community through hyper-local videos, highlighting your involvement in local events or causes, and embracing behind-the-scenes or “weird” moments that show your true personality. His message is clear—stop trying to look perfect and start being authentic, because real connection beats polished perfection every time.