In this week’s tip, Dustin Owens shares how to create real estate videos that actually capture attention instead of blending in with the endless stream of generic “just listed” posts. He challenges agents to ditch scripted, robotic content and focus on videos that feel real, human, and memorable. Dustin walks through five creative video ideas: introducing yourself to your audience (“put a face to a name”), sharing funny and honest client testimonials, showcasing your community through hyper-local videos, highlighting your involvement in local events or causes, and embracing behind-the-scenes or “weird” moments that show your true personality. His message is clear—stop trying to look perfect and start being authentic, because real connection beats polished perfection every time.