Reddit is quietly becoming one of the most powerful places to get found by new clients — and most agents aren't paying attention to it. Jason Pantana breaks down why: Google has a deal with Reddit, which means Reddit threads show up regularly in AI search results and Google's AI overviews. When someone asks for a realtor recommendation in a Reddit thread and your name comes up, that comment can surface directly in search with your photo attached. The play is simple: use Google's site search command to find Reddit threads in your market where people are asking for agent recommendations, then send those links to past clients and ask them to leave a comment. Think of Reddit comments as the new reviews — and start collecting them.