In this week’s tip, Brendan Bartic introduces Gamma.app, a versatile AI tool that makes creating professional lead magnets, presentations, web pages, and social content fast and simple. Brendan demonstrates how you can paste in text, upload files, or generate content from just a few lines, then customize it with different styles, layouts, and even branding. He explains options like summarizing long text, choosing content depth (concise to extensive), and generating in multiple languages—making it ideal for agents working in bilingual markets. Once complete, Gamma allows easy exporting to PDF, PowerPoint, or Google Slides, giving agents ready-to-use, visually polished marketing pieces. Brendan highlights how powerful this tool can be for quickly producing lead magnets that attract clients, turning your strategy from constantly hunting for leads to having leads come to you.

In this tip, Erin Alls cautions against simply copying and pasting straight from ChatGPT. Instead, she recommends first dropping the AI-generated content into a notes or document editor, then refining it to sound more natural and “human.” Erin also highlights tools like Google’s Gemini, which can adapt and improve with ongoing edits. Beyond polishing tone, she stresses the importance of formatting—using proper headers (H1, H2), bolding, font sizes, and link backs—to make content more professional and optimized for websites. Her takeaway: AI is a powerful assistant, but the final touch should always come from you.

In this tip, Dustin Owens shares his system called “Ninja Touches,” designed to help agents stay consistently connected with their sphere without sounding salesy. By pulling all contacts—from phone, Gmail, Facebook, Real Geeks, and even birthdays—into one Excel file, Dustin uses ChatGPT to generate a weekly randomized list of people to reach out to. Each contact comes with clickable links for easy calls, emails, or DMs, along with conversation prompts based on the “FORD” method (Family, Occupation, Recreation, Dreams). A special birthday corner ensures no important dates are missed, while the system rotates outreach methods so communication feels natural and human. The goal isn’t to pitch real estate directly but to build relationships through genuine, consistent touches that compound over time.

In this tip, Dustin Owens shows how he uses ReadAI to make meetings and role plays more effective. ReadAI transcribes calls and online meetings, creates summaries, tracks engagement, and even gives feedback on speaking style. Dustin demonstrates how he takes those transcripts and runs them through ChatGPT to generate coaching notes, highlight strengths, and pinpoint areas for improvement—something most agents miss during role play. He also explains how these transcripts can be turned into detailed client profiles and added directly into Real Geeks for stronger follow-up. By combining ReadAI with ChatGPT, agents can sharpen their skills, capture better notes, and serve clients more effectively.

In this video, Todd Tramonte shares six powerful AI tools that real estate agents can use to work smarter and stand out. He highlights Opus AI for turning long videos into short, engaging clips, and ChatGPT—with an emphasis on custom GPTs—for creating tailored systems for emails, social posts, and more. Todd also introduces ScoreApp for building interactive scorecards to engage buyers, sellers, or recruits, and Replit for developing custom tools like calculators or apps. For a creative twist, he even recommends Suno, which generates personalized songs for clients. These tools aren’t just trendy—they can help agents save time, improve marketing, and create unique client experiences.