Reddit is quietly becoming one of the most powerful places to get found by new clients — and most agents aren't paying attention to it. Jason Pantana breaks down why: Google has a deal with Reddit, which means Reddit threads show up regularly in AI search results and Google's AI overviews. When someone asks for a realtor recommendation in a Reddit thread and your name comes up, that comment can surface directly in search with your photo attached. The play is simple: use Google's site search command to find Reddit threads in your market where people are asking for agent recommendations, then send those links to past clients and ask them to leave a comment. Think of Reddit comments as the new reviews — and start collecting them.

Want to know how AI search sees you? Bob McCranie's tip is simple: Google yourself, then switch to AI Mode. Instead of a list of links, you'll see exactly which sites AI is pulling from to build its picture of you — your Real Geeks site, LinkedIn, Zillow, Realtor.com, your brokerage page, and anywhere else your name shows up consistently. The more those sources agree on who you are and what you do, the more credible you look to AI. If your information is scattered, incomplete, or missing from key platforms, AI has less to work with — and may skip you altogether. A quick AI Mode search tells you where you stand and where to focus.

Your bio is your resume in real estate — and most agents aren't treating it that way. Scott Bergmann walks through a simple three-step AI prompt framework to write a bio that actually sounds like you and works harder in search. First, give the AI a role: tell it it's an expert bio writer for a real estate agent. Second, tell it about yourself — your market, your years in the business, and the clients you want more of. Third, ask it to interview you by having it ask questions one at a time before it writes anything. That back-and-forth is what makes the output feel personal instead of generic. For Real Geeks users, Scott also points to the agent detail template as the right place to put that bio to work — it's built to showcase your headshot, reviews, and about me section while capturing and holding leads that land on the page.

A community report is one of the easiest marketing pieces you're probably not using yet. Eric Sachs walks through how to generate one in Real Geeks with just an address — pulling in nearby grocery stores, hospitals, parks, coffee shops, schools, and restaurants straight from Google and Yelp. The whole thing downloads as a PDF, costs nothing to produce, and takes about a minute to create. Print a stack on good cardstock at your local print shop and you've got a polished, genuinely useful leave-behind for open houses, listing appointments, or neighborhood farming that doesn't look or feel like a sales pitch.